Artefacts of a
Burning World

Opinionated collection of 52 articles, films, podcasts and other artefacts related to the climate crisis.

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Jevons Paradox

By William Stanley Jevons
In economics, the Jevons paradox occurs when technological advancements make a resource more efficient to use (thereby reducing the amount needed for a single application); however, as the cost of using the resource drops, overall demand increases causing total resource consumption to rise.
, Wikipedia

This paradox is often referenced in the context of the climate crisis. It came into public discourse again at the beginning of 2025 when DeepSeek released their R1 model, which appeared to use far fewer computing resources than other models.